The Future of Art
Intel Canada


Client: Intel Canada
Agency: Mosaic North America
Role: Art Director
As AI continues to evolve more quickly than ever, people are becoming worried that they’re going to be left behind, or even replaced, by this unfamiliar new technology. Nowhere is this fear more present than in the art world. But the truth is, AI can’t replace the spark of human creativity or ingenuity.
So when Intel launched its Core Ultra line of AI-powered processors, we wanted to show the world that AI can be a tool to help us unlock our own creativity in ways we never knew were possible. We partnered with seven incredible, digital-first artists to host an unforgettable immersive art experience at Toronto’s Illuminarium. And the whole thing was created and run using Intel Core Ultra-powered PCs.
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